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Introduction

Expand Your Business with Inspiring Growth Hacking Ideation Workshop

Do you want to kick-start a growth hacking program in your company or organization but you’re a bit lost trying to define your growth objective, ideas, hypothesis? You are not alone! Having worked with hundreds of companies as growth consultants and practitioners across the globe, we’ve seen the same barrier all over again:

  • “My team comes up with a lot of ideas, but we have absolutely no idea where to start.”
  • “Formulating hypotheses is more an exception to a rule than vice versa in my organization.”
  • “Scoring ideas takes forever and I have no clue if my prioritization is any good.”

We understand – and we can help you elevate your growth program with our guidance and years of expertise.

We have seen many clients struggling with growth hacking basics, losing time and resources. But we do have good news: the growth wheel can start spinning in hours, not months.

In this course we will:

  • teach you the process of growth hacking ideation
  • give you a reliable and proven framework and
  • all needed tools

that will empower you to guide any company from "We really want growth hacking" to "We are running (bi)weekly growth sprints."


Less Than 1 Day Required For A Proven Technique That Worked In 200+ Companies – And It Will Work For You, Too

If you are tight with time – no worries! In less than one day you will master a proven framework on how to conduct this very same workshop in your company or for your clients. The growth experiments ideation framework that you’ll learn in the course is one we’ve used with 200+ companies. Yours can be next!

Generate 100+ Growth Experiment Ideas in a Session with Ease

In this course, you will learn how to produce multiple growth experiments, aligned with growth objectives so your business can start benefiting from this session right away. We’ve also used a real-life example to show you how all this works practically - no theory-only here! Plus, you’ll get all the resources you’ll see used in this course so you can apply them in your own work.

Course curriculum

  • 1

    Get ready to become a growth ideation workshop master

  • 2

    Growth objectives and KPIs

    • Growth objectives and how are they tied to NSM - North Star Metric

    • How many growth objectives should you be tackling at the same time?

    • Exercise: Set up your growth objectives - how to - DEMO: Smart objectives in Miro
  • 3

    How to prepare for running your growth workshop successfully?

    • Great preparation is the key to your workshop's success

    • Create research field - own research, competitors best practices, external inspiration & customer feedback

    • Craft your invite list: Who should be on the growth team?

    • Information that attendees should get prior to the workshop

    • Time management & moderation best practices
  • 4

    WORKSHOP DEMO: Run your growth hacking ideation workshop

    • Board overview and how to use the software

    • Determining growth objectives

    • Growth Objective 1: Define ideas - ACQUISITION

    • Voting & Prioritisation: Impact, Ease Matrix for Increasing Unique Visitors

    • Growth Objective 2: Define ideas - CRO ON PRODUCT PAGE

    • Voting & Prioritisation: Impact, Ease Matrix for Product page CRO

    • Reflect/feedback field - How to improve the workshop flow and delivery

    • Export Growth Experiment ideas from Miro to CSV format
  • 5

    Get ready to start experimenting: Form hypothesis and get ready for your first growth meeting

    • Experiments project tool overview

    • Import your growth ideas to growth process software management: Experiments example

    • Why prioritisation? What is Scoring & meet ICE scoring - Practicum

    • Which test prioritization method should you choose?

    • How to write hypotheses that make sense? PRO tips & examples

    • Growth meeting - structure - how to use prioritized ideas?

    • How to organise your growth process management, alternative solutions
  • 6

    FINAL ASSESSMENT: GET GROWTH WORKSHOP MASTER CERTIFICATE

    • Take an assessment to earn certificate

    • Congratulations!

FAQ

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  • Include questions a potential student may have before purchase.

    Address common questions ahead of time to save yourself an email.