LinkedIn LEAD GENERATION MASTERCLASS
Unlock the full LinkedIn potential!
This course is a proprietary framework that has helped hundreds of individuals and companies create an impactful LinkedIn presence, generate leads, and form meaningful business relationships. I’m personally using these tactics daily and my inbox gets flooded with leads. I bet right now you’re wondering: how does she do it?
Well, here’s how:
LinkedIn is home to more than 800 million users, and yet only 1% of those use the platform to publish content regularly. Why? Because many LinkedIn users still view it as just a convenient online CV, but don’t realize it offers so much more. Through the years, LinkedIn has evolved and now enables us to share unique content and expand our reach. That is the magical feature of the platform that many users overlook and a huge opportunity for you!
I’ll let you in on a little secret: when you create and publish powerful content, you can reach people far beyond your closed circle of connections. By being present and consistently showing up, you can reach 10 times more people than you usually would, form meaningful business relationships, and generate new leads.
What you need is a good strategy that is proven to work. And lucky for you, I’ve figured it out. All you need is 2-3 hours of your week dedicated to LinkedIn.
Want to know the winning formula?
I’m here to help you uncover the full potential of this powerful networking tool, close new business and boost your professional rep to where it should be: on top!
set up your goals on LinkedIn
develop powerful positioning and content publishing strategies
develop kickass content ideas that will last you a long time
overcome any fear of posting on the platform
grow your profile organically (no shady techniques, we want the algorithm on our side!)
nurture meaningful connections
pitch new business prospects
By purchasing the course, you also get personal consulting. We will make sure that this works for you and find ways to overcome any obstacles in your mind that are the reason you’re not making your awesome voice heard. I want to follow-up on your progress, get you that confidence boost, and if it’s not working – we’ll make it work!
We will do this with real-life examples, effective exercises, and no bullshit. 😉 You will also get a signed certificate and membership in an exclusive group.
verified testimonials
business owners
marketing, sales and growth professionals
social media managers
strong business leaders to leverage their personal brands to build new business opportunities
Maja Voje
LinkedIn stats overview
The evolution from an online CV to a powerful tool for positioning: Course overview
EXERCISE 1: Goals that you want to achieve and success stories
EXERCISE 2: Barriers
EXERCISE 3: Who is your target audience?
EXERCISE 4: Find the right people to follow to get the inspiration from
BONUS: Ideas from your role models & competitors
Positioning - what do you want to be known for?
Anatomy of great LinkedIn profiles - what to optimize for?
Credibility, Trust and Authority elements - raise the interest of your audience
Keyword research and LinkedIn SEO
BONUS MATERIAL: LinkedIn profile roast - 5 profiles
GUEST INTERVIEW: Copywriting for LinkedIn with Davis Jones, best-selling Udemy instructor and co-founder & CPO at Eazl
EXERCISE: Improve your LinkedIn profile - a checklist
EXERCISE: Design your visual assets background photo in Canva
BONUS!
How to develop your content strategy for Linkedin
Start by analysing your current performance
Analyse competitors & role models - create a moodboard
Content strategy for LinkedIn - Content pillars
Content formats: Anatomy of the perfect post
ARTICLE: Experiment with new features & different content formats to consider
How to organize a workflow for LinkedIn - Get everything done in 2 hours a week
GUEST INTERVIEW: Ramli John (managing director at ProductLed, author, podcast host) on content
BONUS: Content calendar
Do not ask me to marry you on our first date!
Personalized invitations are 3x more likely to be accepted
Create a target list
Examples of creating business opportunities
Observe and engage with your target audience
Pitching emails: 2 examples of successful hyper personalization
Booking a call: tools and practices
Create a multiple-touchpoint system to nurture leads
GUEST INTERVIEW: LinkedIn Ads with Ricardo Ghekiere, head of paid social at Upthrust
EXERCISE: Based on ICP develop a target list for your 20 strategic connections
Time to develop some rituals - This is your data-driven journey to LinkedIn awesomeness
ARTICLE: Which metrics to follow on LinkedIn?
Your personal LinkedIn KPIs
SideBySide: Weekly content performance overview on LinkedIn
Retro - start, stop, continue based on metrics
Always experiment with new formats
Test before you invest heavily
BONUS: Analytics sheet for LinkedIn
Congrats & how is it going from now on?
BONUS: Get your individual profile review
This is a self-paced course. The total course duration is estimated to be 8 hours. Why? Apart from pre-recorded videos, you will also get frameworks, models, worksheets and exercises that will take you to the optimal results. You can start it when you want and take your time to finish it. It can be done on a weekend, but my recommendation is that you devote one week to each module so you can go ahead and implement things before moving forward. However, you do you.
By supporting this operation with your investment in admission, I commit that I will enable you a life-long access and provide regular updates of the course.
You reach out to me on LinkedIn or via email and we will resolve it. I will not let you get stuck. You are too good for that. You will win.
This content has been tested for several years on various organisations and individuals, therefore it is highly unlikely that you will not see a boost in your digital presence. However, in the unlikely event that that would happen, I will absolutely refund you after you demonstrate that you gave it a fair shot.
If there is anyone else in your network who would enjoy this course, let them know and I will send them a voucher to start with. You will get a gift certificate to my upcoming courses. Shoot me an email to [email protected] and we will make it happen.