Product Scaling Cohort: Unlock the secrets of micro organizations that dominated their niches
Learn how to build a high-leverage team, build a product-led growth engine and win your niche
In partnership with ProductLed™
The Leading Community For Product-Led Growth Professionals
Program Fact Sheet
This program is open to 8-11 companies. The applications will close as soon as we fill in the class seats with the right mix of candidates.
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An intimate cohort of 8-11 experienced professionals just like you
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6 weeks of live online sessions
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5-6h weekly workload
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30+ templates, models and worksheets
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3 international guests that are experts in their field
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Exclusive community space for networking with program attendees
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Starts in March 2022
Software is eating the world. Barriers to entry were never so low, and the technology landscape is changing at an unprecedented pace. And yet development of software products is so often frustratingly slow, sales hard, and reception lackluster. What underlines these failures that at best relegate you to an also-ran is developing the wrong things; lacking focus; unsystematized customer discovery, experimentation, and going to market strategy; and wrong pricing and positioning.
Not everyone falls into these traps, though. Take Metabase, for example. It was still a company of only 7 remote experts when it was already competing against the biggest players in the analytics space and had over 20,000 companies use it daily, including Swisscom, Revolut, N26, Confluent, Adidas, and Thomas Reuters. In August 2021, they raised a $30 million series B financing to expand their business.
How can a team of 7 achieve that in only 4 years?
Program director Simon Belak deconstructed the enormous success of Metabase (which he experienced and executed for 4 years) into the lessons presented in this course and added what he learned since helping companies systematize and supercharge their growth and make it data-driven and product-led. We worked hard and are certain that each lesson is filled with knowledge, concepts, and tools that will drastically change how you lead your business and the results you are seeing.
Course Curriculum
During 6 weeks of working on your business, you will significantly improve the way you are doing business by following this blueprint
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Session 1 |
Intro, Customer discovery and competition analysis |
How to talk to your customers (current and potential), get a snapshot of the market and orient yourself on the market |
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Session 2 |
Positioning, offering, pricing |
How to turn your newfound understanding of the market into clear and actionable positioning. How to structure your offering to deliver unbeatable value for money - an offer they can’t say no to - while maximizing your profits. The ins and outs of pricing: what to bill, packages, price levels, upsells. |
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Session 3 |
Product strategy, roadmap & prioritization, go-to-market strategy-product-led growth vs. sales-led growth |
How to turn your offer and market insights into a roadmap. How to think about growth and where to build drivers of growth. How to do tactical and strategic prioritization. How to setup your sales process and kickstart your sales. |
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Session 4 |
Marketing, business development, sales, community |
How to take control of the entire sales funnel from marketing to closing the deals. Build your growth engine. Power of community. Find your winning channels. Build a powerful content machine. The transition from sales-led to product-led growth - get new leads and onboard customers directly from the product. Scale and automate sales and marketing processes. |
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Session 5 |
Analytics and data-driven decision making, experimentation, user journey |
How to setup product analytics and how to use data to guide product development. The user journey and how it ties into marketing, sales, and onboarding. Visualize the growth engine for your company. What metrics should you follow how freqiently= Where do the best ideas for experiments come from? Experimentation framework, iteration, and learning loops. Build an experimentation program and the learning base for your company. |
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Session 6 |
Scaling up, growing the team, leadership, processes, meta-work, goal-setting (OKRs), focus |
How to build and lead a high-leverage team: processes, leadership strategies, and effective communication. What to outsource and who to hire and when (and how to do that in today's uber-competitive market). Why you can only win with obsessive focus. How to turn goals into actionable tools (that are looked at more than once a year). Scaling bottlenecks: how to detect and mitigate them. |
This is an active learning experience
- Value bomb: 1:1 coaching - Get on a call with us up to 6 times for up to 60 minutes during or after the 30-day program to get professional individual coaching. Proven market value of this alone is more than the price of entry ✌️
- Get expert feedback - Submit your work to get feedback from experienced product professionals. You will never get stuck
- Community of complementary participants to maximize peer-learning with organized mixers to ensure networking
- "We practice what we preach: obsessive focus on you succeeding, including pulling connections valuable to your business from S&M blackbook"
- 4 complimentary books, dozens of models, and other resources in the program
- Internationally known product-led growth expert guests
Is this program right for you?
The program is purposefully built for product companies and is an ideal fit for teams that:
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Have the ability to execute/iterate weekly
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Believe in high-leverage teams and process optimization over simply adding new employees
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Understand that focus is about saying no and believe in the power of data and experimentation
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Have International traction or ambition to scale globally
Meet Your Instructors
Maja Voje and Simon Belak are internationally accomplished experts that run 6-figure solo consulting businesses. They have 10+ years of experience of scaling businesses internationally. Jointly, they have helped over 500 businesses to grow, build teams and launch high-value-added solutions. They have worked with brands such as Adidas, Metabase, SpaceX, N26, Google, Rocket Internet, Bayer, Miro, METRO, and many more.
Simon and Maja are also community leaders who are committed to building a better future and more human-friendly work environments for the next generation of entrepreneurs and knowledge workers.
Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. Wes is passionate about working with teams around the globe to turn their product into a powerful growth engine. He has worked with Microsoft, Intercom, Mixpanel, and other fast-growing product companies. Wes lives in Toronto, Canada.
Single seat
3700 €
6 live 2-hour sessions + classes + weekly 1:1 consultation
Team access
5800 €
Recommended for teams of product owner + sales/marketing/biz-dev + CEO. As a bonus, you will get an analytics and UX audit.
How to apply
Start by signing up here. We will review contact you with more information about the application process.
Building on past success
Here is what experts are saying about our cohorts
Fox Mulder & Dana Scully
Maja and Simon are a fantastic, complementary duo that over-delivers at every step. They make complex things simple and understandable using real-world examples. They are not picking low-hanging fruits, instead, they will set you up with the appropriate mindset and processes to achieve your goals.
Whatever price they set for their product, you'll get at least 10x value in return.
I've never experienced so much value in such a small place in a short period of time.
I must say that Maja and Simon surely did exceed my expectations. In this era of tons of master online classes, webinars and courses COHORT is definitely a unique shining star. ⭐
Complex topics (especially for me was Positioning) are shown in a way that we are having tons of AHA moments (crystallization). Decades of experience are lectured in a couple of weeks not months! What a shortcut! 🚀
Every week we get the knowledge that you can apply ASAP into your own business. So you can test it and call them out if it is not working for you. 😈 Real human interactions during the session and through the community forum. Maja & Simon are always on top of that!
Andraž Škorič
Simon uniquely blends engineering mindset with understanding the mechanics of business. His approach shows him to be a deep thinker with experience ranging from pre-seed startups to market leading scaleups. I especially like his neverending focus on processes, and how he always challenges me to think through all the tradeoffs and structure my next steps in well defined iterations. His insights are invaluable when doing strategic positioning, scaling the organization, or looking to become truly data driven.
They deliver.
We were building Peak Culture - a productivity browser extension for active people. We needed help with our Product Hunt launch and to put it simply Maja was truly a blessing because her inputs on the subject were one of the crucial things why we took the #1 spot of the day. Why do I like working with Maja? Her energy is always 110%, giving new takes on the subject, using tools that are easy to understand, and most importantly, Maja is a true problem solver. If the issue seems unsolvable, she's going to do her best to find new ways we can tackle it!
FAQ
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Where can I ask more questions and discuss if it is the right fit for me?
You are welcome to book a call with Maja https://calendly.com/majavoje/30min or Simon https://calendly.com/simon-belak to discuss your questions. Alternatively, you can send us an email to [email protected], and we will get back to you.
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Will you admit everyone who applies for the program?
No. We believe that attendees co-create the learning experience for everyone. Therefore, we reserve the right to refund all applicants who will not be an excellent fit for the program. If you are in doubt about the fit, let’s discuss it.
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How can you guarantee the outcomes?
In January 2022, we started the first cohort focused on business scaling with 11 participants. The net promoter score of the program was 100. All participants agreed that this was a pivotal experience in their business. Simon and Maja work with hundreds of companies each year. You can rely on their expertise.
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What is the ratio between pre-recorded materials and worksheets and live training?
Live classes will last for 2 hours each week when we meet. In addition to that, we estimate an additional 3 hours of work needed to complete the assignments, review materials that we provide, and interact with peers in the cohort.
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Can I get an invoice to the company and pay as a pre-payment?
Absolutely. Send details for an invoice to [email protected]. Your space in the course is secure as soon as you provide us with the confirmation of payments.
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Is there a money-back guarantee?
If we agree that you are not the best fit for the program, we will give you a full refund in 3 business days before the program starts.
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Are there discounts available?
The program is being sold at an early bird price. There will be no additional discounts.
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What if I pay and can later on not attend the training?
All live sessions will be recorded so you can watch them later on. If “life happens,” we will handle such cases individually with respect and compassion.